Notes from doing the work

Underspending on the wrong things is still overspending. Where a limited budget earns its keep.

Every tool you bolt on is another place data can drift out of sync. A short argument for consolidating before subscribing.

Optimizing a channel that was never going to work only wastes the money more slowly. How to tell the difference in time.

Reporting loses credibility when definitions drift between teams. Restoring trust is a naming problem long before it is a tooling one.

Scale tends to break the manual workarounds that made early growth possible in the first place. What to reinforce before it snaps.

Shopify, Squarespace, Webflow, or Framer. The right answer depends more on who maintains the site than on the build itself.