STUD 100
A single-SKU Shopify storefront for an OTC delay spray distributed in the US since 1982, with multi-language support and a dedicated counterfeit-awareness section.
Sector
//
Ecommerce
Service
//
Website builds
Year
//
—
Client
//
Pound International
In brief
STUD 100 sells one product. The store runs on Shopify with a separate account subdomain, English and Spanish storefronts, wholesale inquiries, and the full range of Shopify wallet payment methods.
The Challenge
Vantra had never run paid ads, had no existing customer list, and faced established competitors with far larger marketing budgets. Messaging hadn't been tested, the internal team was small, and there was no time to run slow, cautious experiments before launch.
The Approach
We tested multiple ad angles at low spend before scaling behind top performers across search and social. Weekly creative refreshes kept campaigns responsive to live results, and the checkout page was rebuilt to reduce friction and build buyer confidence at the final step.
The Results
Revenue grew 3.1x within the first ten weeks, with cost per acquisition falling steadily as creative improved. Paid social became Vantra's top-performing channel, and the launch framework is now reused for every new product the brand introduces.